![]() While all PPC ads may look the same to the untrained eye, Bing Ads offers many different types of ads suited to different campaigns, companies, and internet users.Įxpanded text ads are the typical PPC ad you find in search results. Microsoft Advertising uses keyword and audience targeting to make sure your ads only appear in search results related to your product, service, or brand. You can spend anything from a few dollars to thousands a day on ads. Bing Ads will only charge you for the advertisements users click on (meaning you only pay for leads). Bing Ads will let you set a maximum daily spend to control your costs. ![]() ![]() Microsoft explains this process: “customers search… customers see your ad… customers contact you.” The internet user clicks on an ad and purchases a pair of leggings (at least, that’s the goal).Microsoft presents the internet user with both organic search results and ads for black leggings sold online.Internet users search for a term, e.g., “black leggings.”.Microsoft Advertising essentially works like this: You may have heard people refer to Bing Ads as “Microsoft Advertising” or “Microsoft Bing Ads.” Microsoft rebranded Bing Ads to Microsoft Advertising in April 2019-though many digital marketers still use the terms interchangeably. It’s a form of search marketing - specifically, Pay-Per-Click (PPC) advertising that presents people with sponsored listings alongside organic search results. Microsoft Advertising is an internet marketing service that lets brands advertise their products, services, websites, and stores in search results on the Bing platform. What is Microsoft Advertising (formerly Bing Ads)? In this article, we’ll tell you everything you need to know about Microsoft Advertising, including what types of ads Bing offers in 2021, how to set up a Bing Ads campaign, and how Bing Ads compare to Google Ads. So what should you do? Read on to find out. This tells marketers something crucial: when you ignore Bing Ads, you limit your marketing reach. Currently, Bing Ads reaches 44 million desktop users that Google Ads doesn’t. Approximately 38% of them earn $100,000 or more annually, 33% have a Bachelor’s degree, and the majority are aged 24 or over.īut that’s not all. ![]() Bing Ads) in favor of Google Ads when you’re planning a new ad campaign.īut before you say “bye” to Bing, you might want to consider this: while Google is the world’s most widely used search engine, people still make over 12 billion searches with Bing monthly. You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.It’s easy to write off Microsoft Advertising (f.k.a. Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion. Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search ( especially Shopping Ads). Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars. His personal motto (perhaps unhealthily so), is "let's overthink this some more." He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional. Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009.
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